Too many people confuse the term SEO (search engine optimization) with other acronyms that are important to websites these days.
The following are the most popular acronyms and their basic descriptions:
SEO – Search Engine Optimization
This is the process of increasing or improving the amount of traffic to a website from various search engines by way of ‘organic’ or ‘algorithmic’ results.
SEM – Search Engine Marketing
This is the form of marketing a website on the internet via various promotion techniques such as SEO, SEA, PPC (pay-per-click) and other forms of paid advertisements.
SEA – Search Engine Advertising
This is the form of advertising a website through a sponsored media, which is also known as PPC (pay-per-click).
PPC – Pay-Per-Click
This is the advertising form used on search engines, advertising networks and specific content sites, in which advertiser pay the host each time their ad is clicked.
LP – Link Popularity
This is the measure of the number and quality of other websites that link to a specific site, which determines the quality of its content.
If you are planning to or have had a ‘professional’ web design firm handle the design of your website, use this as a reference to make sure you are chose the correct one. Ask them if they know the difference between these acronyms. If they reply they are all the same, or don’t even know what you are talking about, then that is a clear sign you need to take your business elsewhere. If you don’t, then you only have yourself to blame.
J D Web Designs
Thursday, April 16, 2009
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